Book available online or at your local bookstore. Temeko Richardson

The Economy of Capitalizing on Athletes' Mistakes

THE GIVEBACK...UNNECESSARY ATHLETE COSTS    
Emotions run heavy during sports as it should.  Old habits are also hard to break especially when coming into new money with familiar friends. However professional athletes and coaches alike must remember that behavior deemed unacceptable by their respective employer - the league - can be costly.  It may be as drastic as losing endorsements.  This is just an unnecessary revenue generator for all parties but the professional athlete.

Check out this video to learn how the 'giveback' based on mistakes works towards the business goals of everyone but the professional athlete. 

http://youtu.be/QfU_jy9D95k

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